Byung Hoon Choi/Ultra Zen

choi's furniture demonstrates the intent of an artist creating furniture, rather than a designer just adding artistic touches to pieces of furniture. his work appears fluid and improvised, acting on an emotional level while still fulfilling the functional requirements. choi tries to anticipate changes in taste, working free from the current trends. his aesthetic evolved slowly over-time, while remaining simple enough to maintain a timeless quality. by borrowing from the past, both locally and from cultures abroad, choi reinterprets exiting ideas, building on them and modernizing them in his own way.